Starkey serves as the exclusive hearing health partner for the

Eden Prairie, Minn., Aug. 04, 2022 (GLOBE NEWSWIRE) — Starkey is proud to be the exclusive global supplier of hearing aids to the Special Olympics Healthy Athletes® Healthy Hearing program at the 2022 Special Olympics Unified Cup presented by Toyota function and modeled on the FIFA World Cup™. The competition, which began July 31 and will run through August 6, will be held in Detroit, Michigan and welcomes over 300 football (soccer) players with and without intellectual disabilities from over 20 nations. Starkey’s participation is a continuation of the global partnership formed earlier this year with Special Olympics International, which is committed to improving access to hearing health services worldwide for people with intellectual disabilities; and follows Starkey Cares’ participation in the 2022 Special Olympics USA Games last June, where over 100 Special Olympics athletes were fitted with new Starkey hearing aids.

“Starkey Cares is proud to partner with Special Olympics for the 2022 Unified Cup,” said Starkey Owner and Chairman Bill Austin. “Together, we are providing athletes with the hearing health resources they need to connect with their coaches, teams and the people who love and support them.”

In partnership with Special Olympics International, Starkey Cares provides life-changing healthcare services and hearing aids to Special Olympics athletes around the world while helping make healthy hearing more inclusive for people with intellectual disabilities. At Unified Cup 2022, Starkey will provide personalized hearing aids, follow-up recommendations, and education on the importance of regular hearing screening for athletes participating in the Special Olympics Healthy Athletes Healthy Hearing program. Prior to the launch of the global partnership in March, Starkey had a long-standing relationship with Special Olympics, providing hundreds of personalized hearing aids to athletes at the 2019 Abu Dhabi Special Olympics World Summer Games and the 2015 Special Olympics World Games Los Angeles.

“We are thrilled to have Starkey Cares with us at the 2022 Unified Cup in Detroit, and we are grateful for their commitment to showcasing and supporting Special Olympics athletes and their hearing health needs,” said Dr. Alicia Bazzano, Chief Health Officer, Special Olympics International. “To date, Starkey and Special Olympics have delivered over 2,700 athlete hearing screenings and nearly 500 custom hearing aids. It is thanks to Starkey Cares that so many of our athletes can continue to thrive on and off the court.”

This global event revolves around a shared mission to celebrate the joy of sport and the power of inclusion through camaraderie, competition and breaking down social barriers. Unified’s transformative concept was inspired by a simple principle: Training together and playing together is a fast track to friendship. The Division One men’s and women’s final will be broadcast Saturday, August 6 at 2:00 p.m. EST from Keyworth Stadium – home of Detroit City Football Club – by ESPN, The Global Broadcast to hundreds of millions of viewers around the world World Broadcasting Partner of Special Olympics International and Global Presenting Sponsor of Special Olympics Unified Sports®.

ESPN3 can be accessed at ESPN will also produce an hour-long Unified Cup special that will air Saturday, August 13 at 3:00 p.m. EST on ESPN2 entitled Special Olympics Unified Cup Detroit 2022.

About Starkey

Starkey is a private, global hearing technology company headquartered in Eden Prairie, Minnesota. Owned by Bill Austin since 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing aids. Today, Starkey is led by President and CEO Brandon Sawalich and employs more than 5,000 people, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

About Special Olympics International

Founded in 1968, Special Olympics is a global movement to end discrimination against people with intellectual disabilities. We promote acceptance of all people through the power of sport and programs in education, health and leadership. With more than six million athletes and Special Olympics Unified Sports® partners in over 190 countries and territories and more than one million coaches and volunteers, Special Olympics offers more than 30 Olympic sports and over 100,000 games and competitions each year.

Engage with us on: Twitter, Facebook, TikTok, YouTube, Instagram, LinkedIn and our blog on Medium. Learn more at

About Special Olympics Michigan

Special Olympics Michigan, Inc. (SOMI) provides year-round athletic training and athletic competition for more than 23,000 children and adults with intellectual disabilities and unified partners (athletes without disabilities). Athletes develop physical fitness, show courage, and experience joy while participating in the exchange of gifts, skills, and friendships between their families, Special Olympics athletes, and the community. SOMI is a non-profit organization supported almost entirely by corporate and individual donations and events. The generosity of Michigan organizations, individuals, and statewide businesses allows the program to continue.

About the Special Olympics Unified Cup Detroit 2022

The Special Olympics Unified Cup Detroit 2022 is made possible with support from sponsors Toyota, ESPN, Ally Financial, Gallagher, Blue Cross Blue Shield of Michigan and Blue Care Network, The Coca-Cola Company, Jersey Mike’s Subs, The Real Estate One Charitable Foundation and Walmart. For more information, visit and stay tuned to our social media channels: Facebook, Instagram and Twitter.

  • Starkey serves as the exclusive hearing health partner for the Special Olympics Unified Cup Detroit 2022

  • Starkey serves as the exclusive hearing health partner for the Special Olympics Unified Cup Detroit 2022

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