Starkey serves as the exclusive hearing health partner for the Special Olympics Unified Cup Detroit 2022

Athlete gets an ear exam.
Starkey Cares volunteer David Kelley is shown alongside Special Olympics athlete Patrick Davis.

Eden Prairie, Minnesota (August 4, 2022) – Starkey is proud to serve as the exclusive global supplier of hearing aids to the Special Olympics Healthy Athletes® “Healthy Hearing” program in the 2022 Special Olympics Unified Cup, presented by Toyota and modeled after the FIFA World Cup™. The competition, which began July 31 and runs through August 6, will be held in Detroit, Michigan and welcomes over 300 soccer (football) players with and without mental disabilities from over 20 nations. Starkey’s participation is a continuation of the global partnership with Special Olympics International Earlier this year, which pledged to improve access to hearing health services worldwide for people with intellectual disabilities; and follows Starkey Care’s participation in the 2022 Special Olympics USA Games last June, where over 100 Special Olympics athletes were fitted with new Starkey hearing aids.

“Starkey Cares is proud to partner with Special Olympics for the 2022 Unified Cup. Together, we are providing athletes with the hearing health resources they need to connect with their coaches, teams and the people who love and support them.”

Bill Austin, owner and chairman of Starkey

In partnership with Special Olympics International, Starkey takes care provides life-changing healthcare services and hearing aids to Special Olympics athletes around the world while helping make healthy hearing more inclusive for people with intellectual disabilities. At Unified Cup 2022, Starkey will provide personalized hearing aids, follow-up recommendations, and education on the importance of regular hearing screening for athletes competing in the Special Olympics Healthy listening programs for healthy athletes. Before launching the global partnership in March of this year, Starkey had a long-standing relationship with Special Olympics, providing athletes with hundreds of personalized hearing aids Special Olympics World Summer Games 2019 in Abu Dhabiand the Special Olympics World Games Los Angeles 2015.

“We are thrilled to have Starkey Cares at the 2022 Unified Cup in Detroit, and we are grateful for their commitment to appearing and supporting the Special Olympics athletes and their hearing health needs. To date, Starkey and Special Olympics have delivered over 2,700 athlete hearing screenings and nearly 500 custom hearing aids. It is thanks to Starkey Cares that so many of our athletes can continue to thrive on and off the court.”

dr Alicia Bazzano, Chief Health Officer, Special Olympics International

This global event revolves around a shared mission to celebrate the joy of sport and the power of inclusion through camaraderie, competition and breaking down social barriers. Unified’s transformative concept was inspired by a simple principle: Training together and playing together is a fast track to friendship. The Division One men’s and women’s final will be held on Saturday, August 6 at 2:00 p.m. EST from Keyworth Stadium – home of the Detroit City Football Club– To hundreds of millions of viewers around the world from ESPN, the Global Broadcast Partner of Special Olympics International and the Global Presenting Sponsor of Special Olympics Unified Sports®.

EESPN3 can be accessed by visiting ESPN will also produce an hour-long Unified Cup special that will air Saturday, August 13 at 3:00 p.m. EST on ESPN2 entitled Special Olympics Unified Cup Detroit 2022.

About Special Olympics Michigan

Special Olympics Michigan, Inc. (SOMI) provides year-round athletic training and athletic competitions for over 23,000 children and adults with intellectual disabilities and unified partners (athletes without disabilities). Athletes develop physical fitness, show courage, and experience joy while participating in the exchange of gifts, skills, and friendships between their families, Special Olympics athletes, and the community. SOMI is a non-profit organization supported almost entirely by corporate and individual donations and events. The generosity of Michigan organizations, individuals, and statewide businesses allows the program to continue.

About the Special Olympics Unified Cup Detroit 2022

The Special Olympics Unified Cup Detroit 2022 is made possible with support from sponsors Toyota, ESPN, Ally Financial, Gallagher, Blue Cross Blue Shield of Michigan and Blue Care Network, The Coca-Cola Company, Jersey Mike’s Subs, The Real Estate One Charitable Foundation and Walmart. For more information visit and stay up to date on our social media channels: Facebook, Instagramand Twitter.

About Starkey

Starkey is a private, global hearing technology company headquartered in Eden Prairie, Minnesota. Heard Bill Austin Since 1967, Starkey has been known for innovative design, development and distribution of comprehensive digital hearing aids. Led today by President and CEO Brandon Sawalich, Starkey employs more than 5,000 people, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

About Special Olympics

Founded in 1968, Special Olympics is a global movement to end discrimination against people with intellectual disabilities. We promote acceptance of all people through the power of sport and programs in education, health and leadership. With more than six million athletes and Unified Sports partners in over 190 countries and territories and more than a million coaches and volunteers supplies Special Olympics more than 30 Olympic sports and over 100,000 games and competitions each year. Get involved with us on: Twitter, Facebook, youtube, Instagram, LinkedInand our blog on Medium. Learn more at

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