Standing out from the crowd: How the best companies promote employee health

Several tests of the line have been conducted in recent months to ensure that it is ready to receive passengers. — © AFP

Organizations can retain their employees and outperform in their industries by prioritizing the health, safety and well-being of their employees, as detailed in a related article. But what can companies do to put themselves at the forefront of people-centric organizations?

Ausrine Cebatore, Vice President of Sales and Strategic Partnerships at Kilo Health, narrates digital journal what companies should consider to differentiate themselves in the market and really ensure their employees are taken care of.

Stand out in the market

The Centers for Disease Control and Prevention reports that 6 out of 10 US adults are living with a chronic disease. These are both mental and physical conditions that have the potential to hamper productivity in the workplace. Ausrine believes investing in chronic disease prevention will take less time and money for most businesses.

Post COVID-19, the meaning of one’s health has changed. People are becoming increasingly aware of the impact that a healthy lifestyle has on their disease outcomes. This means they look for such benefits in new or existing jobs.

Evidence of this is the Great Resignation, in which most people left jobs that did not meet increasing needs, particularly those affecting their health and work flexibility. A survey conducted by the World Economic Forum found that 45% of respondents were less satisfied with their jobs than those working hybrid shifts or working fully remotely due to limited work flexibility.

Flexible working hours have meant people are now commuting less and investing more than ideally in other aspects of their lives, such as family and health.

There is fierce competition for employers when it comes to employee retention. As new positions are opened around the world, competition will increase. Personalized digital solutions for employees are the future of workplace satisfaction.

How can companies ensure the care of their employees?

Today, most workers are attuned to how technology can help them build bespoke healthcare solutions. From tracking their steps to adjusting meal plans, there are apps that reduce the hassle of making such decisions.

Likewise, companies should now adopt these personalized digital solutions as they develop more appropriate healthcare services for their employees. The first steps would be to talk to employees and understand the reasons they may be dissatisfied with their company benefits and perks at this time.

Then what bespoke healthcare services can be tailored to individual needs. As an example, Cebatore proposes Kilo Health’s digital wellness programs, which offer companies simple solutions to keep their employees happy. Most of these plans are accessible through technical devices that can be customized to specific needs.

The ultimate goal is to retain employees and ensure their satisfaction. A new normal has been cultivated by employees that requires more focus on their well-being than on the work itself.

When employers invest in their workforce, they build successful teams that are trusted and more aligned with the organization’s mission.

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