In celebration of his 25th birthday, Usher’s “My Way” is getting a vegan ice cream celebration, courtesy of Jermaine Dupri

This year Usher’s legendary song and album my way is 25 years old and there is a vegan ice cream flavor that fits perfectly with the anniversary. That’s because music legend Jermaine Dupri produced the song and album for Usher, and is also the mastermind behind Chocolate My Way, an ice cream flavor Dupri produces under his JD’s Vegan brand.

On 09/16/2022, my way turns 25, marking a quarter of a century since Dupri first collaborated with Usher – along with music legends like Manuel Seal, Babyface and Lil’ Kim – to create the breakout album that launched the artist’s decade-long career. Collaborating on the album also cemented a lifelong friendship between Dupri and Usher.

“This year marks 25 years since Usher released his breakout album. my way. The most important part of this album is that it was the first album I produced for Usher, which led to a lifelong relationship,” Dupri told VegNews. “Usher was the perfect person to work on this song and album because our friendship made it very easy to work together and since we both had a passion for music and this album it went on to become a best selling and Grammy nominated album for.” him . Being able to share this success together has been a very rewarding experience overall.”

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To commemorate their friendship and the iconic song and album, Dupri released Chocolate My Way as one of the first six flavors under its vegan ice cream brand, JD Vegan. So far, this rich chocolate flavor has been a bestseller under the JD’s Vegan brand – which Dupri attributes to the success of Usher’s breakout album.

JD Vegan Ice Cream

Dupri launched its JD’s Vegan ice cream brand last year in partnership with ice cream expert Malcolm Stogo and Big Innovations Group Inc. JD Vegan’s rich ice cream is made with coconut cream to deliver a thick texture with no animal ingredients.

Alongside Usher’s breakout album, Dupri is known for bringing to life some of the most iconic tracks and albums of the ’90s, including Mariah Carey’s daydream and TLC’s CrazySexyCool. It’s undeniable that Dupri has a natural talent for producing memorable music, and he’s now turning some of his attention to ice as another outlet for his creativity.

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Under JD Vegan, Dupri launched three flavors inspired by Atlanta, the music mecca where he grew up: Welcome to Atlanta Peach Cobbler (made with golden peaches and sprinkled with crumbled cobbler); apple butter (a buttery apple base swirled with toasted cinnamon crumbles); and Strawberry Sweetheart (with strawberry bits and swirls). The next three flavors Dupri released under JD’s Vegan were Key Lime Pie, (404) Cookies & Cream and Chocolate My Way – an instant hit.

“JD’s Vegan’s Chocolate My Way flavor has the same resonance as a pop culture and healthy lifestyle phenomenon. When I named this flavor Chocolate My Way, it happened to be released just before Usher’s 25th anniversary my way album, so the energy that’s surrounding me with these two projects right now is incredible,” said Dupri. “I also called it Chocolate My Way to show that it’s really chocolate my way – vegan, dairy-free, but even more delicious, ultra-rich and ultra-creamy.”

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Jermaine Dupri shapes the vegan ice cream industry

Dupri originally went vegan to improve his health and has followed a plant-based diet for nearly two decades. Over the years, Dupri has worked on various campaigns to help others make the switch to plant-based. Through JD’s Vegan, Dupri hopes to take the same impact he’s had on the music industry into a new space and bring his creativity to pints of vegan ice cream.

“I wanted to shape the future of vegan ice cream, much like I shaped the rap game. Music has always been my main source of creativity, and after being a committed vegan for nearly two decades, I wanted to channel my creativity in new ways that my fans and dessert lovers alike can enjoy,” said Dupri. “I love bringing all of my passions together in JD’s Vegan, creating unique and delicious flavors that represent a piece of my hometown and are named after some of my top hits.”

To give as many people access to JD’s Vegan as possible, Dupri launched the brand exclusively through the affordable chain Walmart. “When I started this journey, it was always difficult to find vegan options for meals and especially desserts,” Dupri said. “JD’s Vegan is very important to me because it allows me to create healthy dessert alternatives for vegans and non-vegans alike. I hope to continue to build JD’s Vegan to create a brand that continues to promote healthier lifestyles and offer more dessert options that people can enjoy with all natural ingredients and guilt-free.”

And while the legendary producer has already made his unique mark on both the music and ice cream industries, Dupri isn’t stopping with plans to expand JD’s Vegan any time soon. “I have many exciting plans and projects in the works for JD’s Vegan as a whole,” Dupri said. “As far as flavors go, I’m working to continue creating unique flavors that are brand new to the ice cream industry.”

Read for the latest vegan news:
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