Nearly two million people flock to Eloise Head’s Instagram page, Fitwaffle, for daily guilt-free baking inspiration and recipes. The 28-year-old foodie also recently released one Sunday times best-selling book, Fitwaffle’s Baking It Easy, which has climbed to the top of the Amazon bestseller list. We sat down with the wellness expert to talk all about mindful eating, the dangers of food culture, and the importance of a relaxation routine.
What differentiates your approach to wellness from other creatives in this space?
“My approach to wellness is all about balance and moderation in eating. I understand how food culture can affect people mentally, as it did to me a long time ago. So I’m well aware of that. Years ago I was afraid of foods that I basically thought were bad for me and I eliminated many foods from my diet which resulted in a really bad relationship with food for a number of years. So now I’m trying to spread the message that you can eat all foods in moderation and still live a very happy and healthy life.”
Your account really took off at the height of COVID. Have many of those followers stayed since then?
“Yes, absolutely. I think there are a couple of reasons why it grew so quickly in the early days of COVID and lockdown. At that point I basically went from posting mostly food from restaurants to posting my own Posting recipes online, so that was a pretty big shift in the style of content that I was producing, and I really felt like I was providing more value through that type of content, especially when restaurants were closed and everyone was at home, they were doing something needed to do and that’s exactly what I offered them. Everyone was at home and on social media so I think my content caught a lot more eyes anyway. And cooking and baking was very popular at the time. So I think that the two just walked hand in hand.”
If there was one change you would recommend readers to adopt to a healthier lifestyle, what would it be?
“My tip would be a little more wellness. It would be without social media to get outside and go for a walk or just get some form of exercise daily if you can. I think just going outside and getting out of your own home and your own head can be so beneficial.
Without promoting the idea of weight loss, what are some foods that you typically cook or bake with lots that naturally lead to a healthier lifestyle?
“I don’t really recommend specific foods for weight loss because I try not to give food any moral value or, for example, put some foods on a pedestal and demonize others. But if I were to generalize, I’d say I’ve found eating protein with every meal really helpful for keeping myself full, so I try to do that and I find it helps maintain my blood sugar levels , and it also helps me to keep feeling full and full. I also try to eat lower calorie dense foods, so things like green veggies and berries are very low in calories but they make you feel full.”
What is a typical day in your life and what do you usually eat throughout the day?
“Usually I would get up, get dressed, put on my makeup and then go to the store if I needed any ingredients for the day. Then I would start baking as early as possible to make sure I’m progressing. When I’m hungry it can vary, but it can be around 10 or 11 when I eat breakfast. And I usually eat something like Greek yogurt, which is high in protein, I have some fruit with it and maybe some honey on top. I don’t usually eat a lot for breakfast, I tend to find my meals growing larger throughout the day.
Then I bake all afternoon and do my content for social media. I usually snack throughout the day on what I bake before having some lunch, which is generally very quick and easy since I’ve been cooking in the kitchen most of the day. I usually just eat one type of vegetable with a protein filling, maybe a salad. Then I post on all my social media accounts and eat a snack when I’m hungry before hitting the gym. So something like a protein bar or something with protein or fruit or something.
Then I go to the gym, I usually weight train for about an hour to an hour and a half. I come home and have dinner, which is usually a protein source like chicken or fish and a carbohydrate, which can be something like potatoes or rice, and then some type of vegetable like peas or carrots. At the end of the evening I like to eat something sweet. So I could have a little bit of what I’ve been baking all day, or I could have a little ice cream or a few pieces of chocolate or something just to tickle my sweet tooth. And then plenty of time in the evenings to continue editing or work on my computer if needed.”
How do you relax?
“It’s something I’m struggling with, to be honest. I think because social media is so non-stop it’s very difficult to put my phone down and not work because it’s so convenient when I’ve been working right off my phone just not to turn it off and just keep working. So what I try and do when I can is I try to sit in front of the TV and watch it for like an hour or something. Or I even go for a late-night walk with my fiancé. So sometimes we just go out and take a quick 10-20 minute walk. And I actually think that really helps and just lets me switch off and shut off my brain before bed.”
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